One of the biggest problems that I’ve had with my blog is generating traffic. Many of the bloggers that I know average 40,000 or more page views per month. It was a struggle just to get to 7,000 each month. I started working on some things last year that I figured would help me to increase my blog traffic. I reviewed my February 2017 traffic and compared it to February 2018 traffic. Below are two screenshots so that you can see the difference.
The traffic nearly doubled in that timeframe. Today, I want to share with you what I’ve done to get this growth. You should be able to do the same things and grow your traffic as well.
The first thing that I did was start a blog audit. It’s taken me longer than I expected, but I’m nearly finished. I’ve been blogging for five years now and some things have changed over the years. My writing has gotten much better and I’m more focused on my niche. I didn’t even take blogging seriously for the first two years I was doing it. You know what, many of those posts from 2013 & 2014 showed it. During my blog audit, I did four things that made a difference.
I had some horrible posts back in the day. Man, I see why I didn’t get that many readers back then. I had a few posts that were just videos or pictures that didn’t have any descriptions or paragraphs. I deleted about a fourth of my content. If the article didn’t provide value, I deleted it. Those posts weren’t getting any traffic anyway, so they were taking up space.
Added More to Existing Posts
When I first started blogging, it was a struggle getting to 300 words per post. Now the majority of my articles are at least 800 words. The more words that y our posts have, the better the likelihood of your blog post getting indexed by Google. I went back and added content to a lot of posts. It seems to be working. My Google Analytic stats are looking better for several articles.
The objective is to keep people on your website for as long as possible. I started adding links that were relevant to my older posts. I wish I would have done that earlier. For example, if I wrote a post about eBay, I would include a like featuring one of my eBay articles in the post. People will click that link and learn more about eBay. They will also stay on my site longer.
Images are very important for your blog posts. If you don’t have a good image, people might not click through or share your article. In the last few months, I’ve updated over 100 images. The old ones were not the right shape, and some of them had terrible quality. Now, I make sure that every image is Pinterest ready. If it looks good, someone will share it. Speaking of Pinterest lets discuss what I did on that platform.
I’ve been on Pinterest for a couple of years now, but I began to focus on it more last year. I started pinning more. At one point I was only posting a couple of times per week. I started using Tailwind and set it up so that it can pin about 18 images per day for me. I also have some secret boards on Board Booster, and it pins 25 images per day. That has helped me a lot I still manually pin a few times each week as well.
I also joined more group boards. The group boards help my pins get more exposure. Anyone that’s a member of a group board can see your pin. If they like it, they can share it. If you are looking for a couple of new group boards, check out two that I run, Travel Around the World & Side Hustles.
I also changed the image for some of the previous pins. If they looked too bad or too dark, I’d switch it up. This is something that I’m currently still working on. I use Canva to make my images. For someone who has no background in design, Canva has been a lifesaver.
The final thing that I did was create cover pins for the boards that I created. You can see how some of them look below.
Three years ago, if you would have told me that Facebook groups would be one of my favorite parts of Facebook, I wouldn’t believe you. Back in the day, most of the Facebook groups I was in were good for laughs or full of drama. Now, Facebook groups help me on so many levels. I’m in a few groups where I can network with other bloggers. They share tips and tricks that have helped a lot with my website.
Many of these groups have different themes each day. For example, on Monday you can share your latest blog post on a Tuesday, or you can share a Pinterest pin or something. The good thing with this is that if you share something, you have to share a certain number of other blog posts or pins in return.
Below are four groups that you should consider joining
Boost Your Blog is a private community that is designed to help bloggers engage and promote their work. This group has over 37,000 members.
Bloggers Supporting Bloggers is a place to ask questions, share knowledge, make connections, and pass along opportunities that may not be the right fit for you. It has over 31,000 members.
Pinterest Pals was created to help drive traffic to people’s Pinterest posts. There are over 7000 people in it.
The Blogging Squad is an online community for bloggers. On this Facebook group, Blogger & Influencer support group. In this group are: Bloggers, you can share your latest blog and social media posts in our daily threads. There are over 13,000 in this group.
Those groups each have a decent amount of members in them. You will get traffic from them sooner than later if your content is good.
Those were the things I did to increase my blog growth. My next traffic goal is to have a 20,000 page views month. That will happen before the summer. When it comes to blogging, you are always learning something. The good thing is that I’m nearly finished my blog audit. I didn’t mention this earlier, but while I’m updating my content, I’m making sure that I’m working on my keywords too. I have some work to do with that, but I will keep you posted.
If you are struggling with blog traffic, don’t let it get you down, keep working. Do some of the things that I’ve done to increase my blog traffic and watch yours grow.
Do you struggle with blog traffic? If not, how did you get yours to grow?
Links to Help Grow Your Site
Bluehost – Having your website self-hosted is the way to go. It makes your site look more presentable and gives you full control of it. You can get your hosting for as little as $3.95 per month (this low price is only available through my unique link). You also get a free domain when you buy a plan of 12 months or longer. I wrote a step by step guide that will help you get started. You can find it here.
Tailwind – Tailwind is a tool that I use to help schedule my pins on Pinterest. Pinterest has been a game changer. It is currently the platform that drives the most traffic to my website. Grab your free trial to Tailwind when you click my link.
Social Warfare – Bloggers need to have a share plugin on their website. There are many to choose from. I like Social Warfare because you can view your share counts on each platform. That’s huge. You can see what platform people like your posts on the most.
Fiverr – Fiverr is a website where you can hire people to do different tasks starting at $5. You can find people to create logos or edit blog posts for you.
Grammarly – Grammarly is a program that you can download to your computer that helps with grammar. I’ve been using Grammarly for two years, and I love it. It helps you with spelling, punctuation placement, and other grammar issues. As a blogger or writer, this tool is a must-have.