One of the big reasons people with a blog have trouble, in the beginning, is because of their lack of promotion. For whatever reason, some people are scared to promote it. They think readers will just automatically come to their site. Life doesn’t work like that. You have to get out and let the world know that your blog exists. Below I’ve compiled 10 easy ways to promote your blog for free.
How to Promote Your Blog For Free
1. Social Media
The first way that you can promote your blog is through social media. The opportunities are endless. You have sites such as Facebook, Twitter, and Instagram to share your latest post with your friends and followers. If you’re like me, you don’t have the same people on each site so sharing things about your blog on each social media site is a must.
Make sure that you promote your posts several times a day. People are online at different times of the day for various reasons. If you post something in the morning, your followers that work at night might miss it. It’s good to post items at least three times a day.
I use my Facebook group to help promote my blog for free. Members read my articles and have joined my email list because of it. If you have a Facebook group, make sure that you share your blog.
YouTube is the world’s 2nd biggest search engine. Making videos on YouTube gives you a worldwide audience. If your videos are quality, the benefits of uploading them could be huge depending on what your blog is about. You may be asking the question “What if I’m not good at creating videos?” There is a site called Fiverr where you can pay someone $5 to help do multiple tasks. One of the tasks that people can do there is to create or edit videos for people. Make sure you check Fiverr out when you get a chance.
3. Word of Mouth
The third item on the list of how to promote your blog for free is by using good old fashion word of mouth. I’m not sure why, but people don’t do this as often as they should. You can start off by telling your friends and family members first. Then you can ask them for referrals. Depending on what type of blog you have you can also talk to your colleagues about it.
4. Make a T-shirt
The next way that you can promote your blog is by getting a couple of shirts made and wear them around the town. I’m actually in the process of getting a few shirts printed that has My Money Chronicles on the front. I plan on wearing them to places such as the mall or to sporting events. Make sure you get a couple of extra shirts printed as well. You can give those shirts to friends and family and ask them to wear them every once in a while. You can’t beat that type of free promo.
5. Email Marketing
Email marketing is one of the most effective ways on this list of how to promote your blog for free. All you need to do is insert the subscribe button on your blog. Once your visitors subscribe, then you send a newsletter to them every week. This keeps them updated about your content. An email list allows you to contact your subscribers and provide even more value.
6. Comment on Relevant Blogs and Join a Blog Community
Commenting on blogs with a similar agenda as yours is really effective. This will keep you updated and help you build up a good relationship. Joining a blog community is also another way to promote your blog. In blogging communities, you get to discuss and meet other bloggers. Then, you can submit your blog article to be put up for discussion. It creates awareness, and if people like your content, they will visit your blog.
7. Link Building
There are two ways you can do this: Internal linking and backlinks. Backlinks are more effective because it’s coming from an external source. It’s like a referral from someone people trust. You can comment on posts related to your topics and add your link to them.
On the other hand, internal linking is a way to help crawlers and bots crawl through your page with ease. You link one page to the other. Link building makes it easier for bots and crawlers to find your blog and index it.
Internal link building is very important when it comes to wanting to get your website to rank and grow. It can take a while going through old posts and making sure that they link to other similar posts. There’s a tool called Link Whisper that can help you do this quickly. It searches your blog posts and makes suggestions on links that could be added to the posts. It’s a game-changer for sure. For more information about Link Whisper, go here.
8. Post Regularly
This is really important because you could lose a lot of your readers if you don’t post regularly. Why should they keep visiting a blog if they keep seeing the same articles over and over? The best way to keep your blog updated is to create a content calendar and stick to it. You can decide to post daily, weekly, or yearly. Just make sure you stick to that pattern.
9. Quora Commenting
Many people don’t know you can actually promote your blog using Quora. Quora questions appear top in most search results. This should tell you search engines really rank them high. All you need to do is answer questions related to your blog’s topics, then attach a link to your blog. Or you can ask questions and relate them back to your blog. On Quora, once you answer a question, you are answering multiple people. A large number of these people will click on your link if you answer their question and they like your answer. You’ve gained more visitors just like that.
10. Keyword Optimization and Image Usage
You need to know what users are looking for. Once you know that and have keywords you know users search for really well, you can create your post and use these keywords. You can use as many as you want. These keywords help internet crawlers find you quicker and display your article to users. Using images and customizing them is also effective. If you custom-create your images and users use them for, let’s say, their blog or something else, this would create a backlink for you. So, start adding images to your posts and custom-create them.
To summarize, the ten ways that you can promote your blog are to use social media, create content for YouTube, use word of mouth and make a t-shirt, use email marketing, comment on Quora, use backlinks, join a blog community, use keywords and images. These are not the only way to advertise a blog, but these are 10 tips that anyone could do relatively quickly. Since this post is about promoting, make sure you follow me on social media.
I’ve been blogging for several years. Things don’t always go as planned. Sometimes your website won’t update, or sometimes things won’t work correctly. If you need website help, check out IMark Interactive. I’ve used this service several times. They helped me make sure my redirects were in place when I rebranded, helped with a hosting issue that I had, and more. Check them out today if you need help with your website.