It seems like 2019 just started and we are already in June. Hopefully, the first few months of the year have been good for you. 2019 started slow, but we are on an uptick right now. If you need some motivation to keep going, then you’re in luck. Today’s post is the next installment of my Side Hustle Series. This was an interview that I’ve been looking forward to. I’ve known this brother since our days at Savannah State University.
Joshua McCray is the owner of Off The Wave. It is a streetwear and vintage clothing store located in Savannah Georgia. Born and raised in West Palm Beach, Florida, Joshua started his college experience at Savannah State University graduating with a BA in Mass Communications with a minor in English Spring 2008. Joshua also holds a master’s degree from Georgia Southern University in Professional Leadership and Communication that he received Spring 2018. He is a husband and father of 2. A major sports fan and an advocate for education and growth amongst young people.
Why did you decide to become an entrepreneur?
I honestly became an entrepreneur out of pure survival. I was stuck in an almost dead-end job with no growth. At the end of the day, I needed to figure out a way to stretch my income.
How did you come up with the idea for Off the Wave?
I had a few meetings with a few friends about 4 years ago and stressed how we didn’t have any stores dedicated to streetwear brands like Supreme and Bape. In a sit down watching the NBA playoffs I came up with the name and it’s been on ever since.
How long has the store been around?
We have been around 3 years. We’ve had a physical location for 2 years.
What kind of items do you sell in the store?
Our store has streetwear brands that we resell like Supreme, Bape, and Palace. We also have a huge curated vintage section as well as new and used sneakers.
Where is your physical store located and what are the hours?
Currently, we are located at the Savannah Mall here in Savannah Ga. Our hours are W-F 5 to 8, Saturday’s 12-7, and Sundays 12-4.
How difficult was it finding a store location?
Store locations have been almost a nightmare. Our first pop location was small but cool. Eventually, the building was bought and turned into luxury condos. In our next spot, we had logistic issues with our landlord. Now we have the latest spot at the Savannah Mall. It’s cool for the time being, but malls are dying. I’d like to get a spot again in downtown Savannah, but the rent is extremely high.
What would you tell anyone that’s interested in starting a store?
It’s more work than fun. Starting out it was super fun but within a year and a half, it became a real business. Also, be able to really know the product you are selling and be passionate about it, you can’t fake something just for profit.
Is there anything that you would have done differently?
I would have not invested so much back into the store knowing what I know now. The key is making money but saving some too for slower months and later inventory.
Do you have any other business ventures out there?
Before Off The Wave I ran a cleaning business with my family for 7 years, it taught me a lot of the business side.
How can people get in contact with you?
I can be reached on IG at offthewave912. That’s the best place to find me as well as the store.