What is Investing, and How Do You Get Started?

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Investing means putting your money into something, like stocks or property, hoping it will grow over time. It’s a way to potentially increase your wealth by having your money work for you. Investing is essential for financial health because it can help protect against inflation and build a nest egg for the future.

What is Investing

Different Types of Investments

When it comes to investing, there’s a whole world out there beyond just stashing cash in a savings account. Let’s break it down into more digestible pieces.


Let’s start with stocks. They are like small pieces of a company. If the company does well, so do you; if it doesn’t, your investment can decrease in value. Stocks are known for their potential high returns but also have higher risks than other investment types.


Then there are bonds. These are loans you give to a company or government; in return, they pay you back with interest over a set period. Bonds are generally considered safer than stocks, but the trade-off is usually lower returns.

Mutual Funds

Mutual funds are different. They pool money from many investors to buy a diversified mix of stocks, bonds, or other securities. This diversification can help reduce risk, making them popular for those who want to avoid hand-pick stocks and bonds.


Exchange-traded funds, or ETFs, are similar to mutual funds but trade on an exchange like a stock. This means they offer more flexibility as they can be bought and sold throughout the trading day at fluctuating prices.

Real Estate Investing

Real estate investing can range from renting a property to investing in real estate investment trusts (REITs). Real estate can provide income through rent and potential appreciation of property value, but it also requires more capital and can be less liquid than other investments.


There are also less common investments like commodities, which include physical goods like gold, oil, or agricultural products. These can be more complex and require more specialized knowledge to invest effectively.

Venture Capital

Venture capital is another unique option, typically reserved for more experienced investors. This involves investing in startup companies in exchange for equity. While it can offer high returns if the company succeeds, it’s also quite risky, as many startups fail.

Each type of investment has its own set of characteristics, risks, and potential rewards. The key is to find a balance that aligns with your financial goals, risk tolerance, and investment timeline. Diversifying your investments can help manage risk but doesn’t guarantee a profit or protect against loss in declining markets.

Setting Up for Investment Success

Before thinking about investing, take a good, hard look at your financial situation. It’s like planning a trip – you need to know where you’re starting from. Check your savings, debts, and monthly expenses for a clear picture.

Next, think about what you want your money to do for you. Are you saving for a house, retirement, or your child’s education? Different goals will shape how you invest.

It’s also wise to build an emergency fund before investing. This is money set aside for unexpected expenses, so you don’t have to dip into your investments, which might have penalties or be down in value when you need the cash.

When setting your investment goals, be realistic about your timeline. Saving for a vacation next year requires a different approach than saving for retirement 30 years from now.

Consider how much risk you’re comfortable with. If the thought of your investment value going up and down makes you nervous, you might prefer safer but lower-return options.

Risk and Return Fundamentals

Understanding the balance between risk and potential gains in investing is crucial. It’s like a teeter-totter; high potential returns usually come with high risk, while low-risk investments typically offer lower returns. Your job is to find the right balance that suits your comfort level and financial goals.

Diversification is a critical concept in managing investment risks. It involves spreading your investments across various asset types like stocks, bonds, and real estate. This strategy can reduce the impact of any single investment’s poor performance on your overall portfolio.

Think of diversification as not putting all your eggs in one basket. If one investment dips, others in different sectors or asset classes might hold steady or even rise, balancing out your overall portfolio performance.

Selecting an Investment Platform

Choosing where to invest your money can feel a bit overwhelming. There are traditional brokers and online platforms, each with its own set of features.

Traditional brokers are like the old-school way of investing. They’re usually companies with physical offices offering personalized advice and services. However, they often incur higher fees and might require a larger minimum investment.

Online platforms are the newer, tech-savvy cousin in the investment world. They offer the convenience of managing your investments from your computer or phone. Online platforms tend to have lower fees and more flexible account minimums, making them a popular choice for new investors.

When comparing these options, consider the fees they charge. These can include transaction fees, account management fees, or others. Lower fees mean more of your money stays invested.

Accessibility is another critical factor. How easy is accessing your account, executing trades, or getting customer support? Online platforms often lead in this area with user-friendly interfaces and 24/7 access.

Also, look at the tools and resources each platform offers. Some provide educational materials, investment research, and sophisticated trading tools. Decide what’s important for you and your investing journey.

Constructing Your First Investment Portfolio

Building your first investment portfolio can feel like a big step. The key is to start with a clear understanding of your risk tolerance. This means knowing how much fluctuation in your investment values you can comfortably handle.

Asset allocation divides your investments into stocks, bonds, and cash categories. If you’re more risk-averse, you might lean towards bonds and cash. If you’re open to more risk for the chance of higher returns, stocks might take up a more significant portion of your portfolio.

Diversifying your investments is also crucial. This means not putting all your money into one type of investment or one sector. Diversification helps spread out your risk.

It’s essential to revisit your portfolio regularly. This doesn’t mean daily checks but a periodic review to ensure your investments align with your goals and risk tolerance.

Rebalancing is about adjusting to return your portfolio to your original asset allocation. Over time, some of your investments may grow faster than others. Rebalancing helps maintain the level of risk you’re comfortable with.

Avoiding Common Investment Pitfalls

One common mistake for new investors is trying to time the market. It’s nearly impossible to predict the best times to buy and sell. A more reliable strategy is investing consistently, regardless of market fluctuations.

Another pitfall is chasing after ‘hot tips’ or trends. Investing based on a friend’s tip or something you read in a headline can be risky. Solid research and a well-thought-out strategy usually lead to better long-term results.

Many beginners also need to pay more attention to the importance of diversification. Investing all your money in one stock or sector can lead to significant losses if that particular market dips. Spreading your investments across various assets can help manage this risk.

Emotional decision-making can seriously harm your investment outcomes. Panic selling when the market drops or buying in a frenzy when it’s high can derail your investment goals. Staying calm and sticking to your plan is vital.

Ignoring fees can eat into your returns over time. Be aware of the fees associated with different investments and platforms. Lower fees can significantly impact your investment growth over the long term.

Finally, don’t set it and forget it. Regularly reviewing and adjusting your investments is essential. Your financial situation and goals can change, and your investment strategy should evolve accordingly.

When to Seek Financial Advice

There comes a time when consulting a financial advisor is a smart move. This is particularly true if you’re going through major life changes like marriage, having a child, or nearing retirement. These events can significantly impact your financial planning.

If you’re feeling overwhelmed by the complexity of investment options or tax implications, it’s worth seeking professional advice. A financial advisor can help clarify these complexities and guide you in making informed decisions.

Another scenario is when you receive a large sum of money, like an inheritance or a lump sum from a pension. Deciding how to invest or manage this money can be daunting. An advisor can help you navigate this situation to maximize your financial benefit.

When finding a financial advisor, ask for referrals from friends or family. It’s also useful to check their credentials and see if they have experience dealing with similar situations.

Make sure to understand how the advisor is paid. Some work on a fee-only basis, while others may earn commissions on the products they sell. This can affect their advice, so it’s essential to be aware of potential conflicts of interest.

Feel free to ask questions during your first meeting. You must feel comfortable with their approach and confident in their ability to manage your financial needs.


Investing is crucial as it prepares you for life’s various challenges and for retirement. Consistently saving a portion of each paycheck is key. Making sound investment decisions and staying informed are essential to building a secure financial future.

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Jason Butler is the owner of My Money Chronicles, a website where he discusses personal finance, side hustles, travel, and more. Jason is from Atlanta, Georgia. He graduated from Savannah State University with his BA in Marketing. Jason has been featured in Forbes, Discover, and Investopedia.