How to Make Money During Super Bowl Week: 12 Profitable Ideas

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The Super Bowl brings more than just football fans and commercials; it brings hundreds of thousands of visitors, packed hotels, and nonstop spending. Each year, the host city sees a massive economic boost in the days leading up to the game, and that money doesn’t only go to big corporations.

If you’re a side hustler, freelancer, or entrepreneur, Super Bowl week can be one of the best short-term money-making opportunities of the year. From transportation and rentals to services and events, there are plenty of ways regular people can cash in.

Below are practical, proven ways to make money during Super Bowl week, with tips on where to start and which platforms make it easiest

How to Make Money During Super Bowl Week

1. Drive for Uber or Lyft

Rideshare demand explodes during Super Bowl week. Visitors are constantly traveling between the airport, hotels, fan events, parties, and the stadium. Surge pricing, long ride distances, and nonstop requests make this one of the most reliable ways to earn fast cash.

Focus on:

• Airport pickups

• Hotel districts

• Downtown and stadium areas

• Late-night hours

Many drivers report earning 2–3x their normal weekly income during major sporting events.

Sign up for Lyft here.

Sign up for Uber here.

2. Rent Out Your Home (or a Room)

Hotels sell out quickly, and when prices skyrocket, travelers turn to Airbnb and VRBO. If you live anywhere near the host city or within a reasonable driving distance, renting out your home or spare room can be highly profitable.

There are documented cases of hosts earning $2,000–$5,000 in just a few days during Super Bowl week.

Tips:

• List early
• Raise rates for the weekend
• Require minimum stays
• Consider staying with friends or family

List your place on VRBO.

3. Food Delivery (Uber Eats, DoorDash, Grubhub)

Tourists love convenience. Many visitors order food to their hotels after long days of events, parties, and sightseeing.

Food delivery apps stay busy:

• All day
• Late at night
• During pre-game and post-game hours
• Stick to high-density hotel areas and downtown zones for the best results.

Sign up for Uber Eats
Sign up for DoorDash

4. Pet Sitting & Dog Boarding

Travelers and locals attending events often need help with pets. Super Bowl week is a great time to offer:

• Dog walking

• Pet sitting

• Overnight boarding

Apps like Rover make it easy to find clients, set your own rates, and get paid securely.

Join Rover and find pet-sitting gigs

5. Babysitting & Event Childcare

Many parents attend Super Bowl parties, corporate events, or concerts and need reliable childcare. If you’re good with kids, this can be a quick, local way to earn extra cash.

Post in:

• Neighborhood Facebook groups
• Parent groups
• Community apps like Nextdoor

Rates are often higher during major events.

6. Sell Merchandise or Apparel (With Caution)

If you design or sell apparel, Super Bowl-themed shirts and city-specific designs can do well, as long as you avoid trademark violations. Focus on:

• City pride
• Football culture
• Generic fan sayings
• Always check local permit rules before selling in public spaces.

7. Parking (If You Live Near Events)

Parking is always at a premium near stadiums and fan zones. If you live nearby and have:

• A driveway
• Extra lot space
• Access to private parking
• You can charge daily or hourly rates and make easy money with minimal effort.

If you’re traveling for the game or planning multiple event weekends, check out this sports events travel hub for tips on tickets, lodging, and timing your trips.

8. Temporary Event or Stadium Jobs

Super Bowl venues often hire short-term workers for:

• Concessions
• Cleanup crews
• Guest services

Check the stadium’s official website and local staffing agencies a few weeks before the event.

9. Brand Ambassadors & Promo Gigs

Major brands flood the host city with marketing teams. Brand ambassador jobs can pay $20–$40 per hour for handing out samples, promoting products, or working at pop-up events.

Look on:

• Indeed
• Craigslist
• Event staffing sites
• Apply early. These roles fill fast.

10. Turo

If you won’t be using your car much that week, Turo can turn it into a passive income stream. Rental car prices surge during major events, and travelers often prefer peer-to-peer rentals over traditional agencies.

Depending on the vehicle, hosts can earn $100–$300 per day.

11. Hosting or Co-Hosting Events

If you have access to a venue, bar connection, or large space, hosting a Super Bowl party or pre-game event can be lucrative. Revenue can come from:

• Ticket sales
• Drink specials
• Vendor partnerships

This works best if you already have a strong local network.

12. Affiliate & Online Hustles (Even If You’re Not in the Host City)

You don’t have to live in the host city to make money during Super Bowl week. Content creators and bloggers can earn by promoting:

• Sports gear
• Streaming services
• Betting apps (where legal)
• Game-day products

If you already have an audience, this is a great week to lean into seasonal content.

Check out 100+ Side Hustle Ideas you can start anytime

 

Final Thoughts

The Super Bowl is more than a game; it’s a short-term economic boom. Whether you drive, rent, deliver, host, or promote, there’s real money to be made if you plan.

Pick one or two hustles, commit for the week, and treat it like a business opportunity, not just a side gig. With the right timing and strategy, Super Bowl week can easily become one of your most profitable weeks of the year.

If the Super Bowl ever comes to your city, don’t just watch it, capitalize on it.